Hello, Dr. Brown's!
I'm Kay Cochran, St. Louis-based creative director and writer. I've been freelance for almost two years, but in the advertising business for 25+ years, mainly at Rodgers Townsend, a DDB network shop. I've pulled some examples of relevant work that should give you an idea of what I can bring to your project. My approach is always to put myself in the place of the audience and think about what they most need to hear. I'm really excited to meet you and looking forward to talking soon.
Ranken Jordan Website Refresh
Ranken Jordan Children's Bridge Hospital asked for a copy refresh on their website to make it more warm and inviting for parents who were likely going through a stressful time. I rewrote a lot of the key areas, leaving the operational and clinical parts to the professionals. The full site can be seen here.
Ranken Jordan Children's Bridge Hospital had an existing site but was looking for a copy refresh to warm up the personality and make it feel less intimidating for parents of potential patients. I rewrote a lot of the key areas, leaving the more operational copy to the professionals. The entire site can be seen here.
MoBap and Children's Hospital of St. Louis
At my former agency, Rodgers Townsend, I worked on both MoBap and Children's Hospital-mainly on outdoor and website copy. For the MoBap website, I wrote a section for their new Childbirth Center that spoke to mothers-to-be in warm, reassuring language. The website has been redone over the years, so sadly I can't link you to it, but if you click through on that image, you can see some screen shots of inner pages.
The Magic House - Fundraising Video
I wrote and produced this video to help raise funds to cover Magic House tickets and educational programming for underserved communities.
The Hartford - Employee Benefits Video
This is one of a series of videos for HR directors to help younger employees understand the need for disability insurance.
Ranken Jordan Website Refresh
Ranken Jordan Children's Bridge Hospital asked for a copy refresh on their website to make it more warm and inviting for parents who are likely overwhelmed and under stress. I rewrote a lot of the key areas, leaving the operational and clinical parts to the professionals. The full site can be seen here.
Kay Cochran - Creative Director/Copywriter
Let's work/play together.
